PR Articles
1: Do You Skip the TV Commercials? You're Not Alone: Getting On the Show Is More Important Than Ever
Commercials used to be the time to get up and stretch the ol' legs, get a snack or let the dog out. Today, they are the signal to hit the fast forward button on the remote.
The advent of Digital Vide
2: What is Marketing Really? A Practical Explanation of Marketing, PR and Advertising
Many of today's business owners and executives find themselves frustrated when dealing with the subject of marketing - even if they have marketing specialists in-house.
For that reason, I thought it
3: How to be a Dream Guest on Talk Radio And Turn Your Host's Listeners into Your Followers
The most difficult thing about being a public relations professional is correcting a client's perceptions about the field of PR itself.
PR people are depicted in the movies as "spin doctors," stretch
4: Print Circulations Tank As Online Media Takes Over: The Value of Web-Based Press Shines As Newspaper Readership Declines
If you're an old newspaper hound, it's not a pretty sight.
The Audit Bureau of Circulations (ABC), the standard-bearer of newspaper and print publication circulation reporting, just reported a couple
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